NO PURCHASE IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

SNORTA!® ONLINE PROMOTION (the “Promotion”) starts November 13, 2008 at 11:59 PM EST and ends February 28, 2009 at 11:59 PM EST (“Promotion Period”). The Promotion consists of one (1) part: Grand Prize (the “Grand Prize”). The Sponsor of this Sweepstakes is Mattel, Inc., 333 Continental Blvd., El Segundo, CA 90245 (the “Sponsor”). The Sweepstakes shall be subject to these Official Rules and by entering, all participants agree that they have read these Official Rules and to abide by and to be bound by the terms and conditions herein.

1. ELIGIBILITY:

The Promotion is open to permanent lawful residents of the continental 48 United States (except Puerto Rico or any U.S. territories or possessions), who are a minimum of 13 years of age at the time of entry. Only one entry per person. This Promotion is void in all areas outside of the continental United States of America, and where prohibited or restricted by law. Employees and agents of Mattel, Inc. (“Sponsor”) and their respective parent companies, affiliates, subsidiaries, printers, advertising and promotion agencies (collectively, the “Promotion Entities”), as well as members of the immediate families (defined as spouse, mother, father, sisters, brothers, sons and daughters) and households of such employees and agents are ineligible to participate. Participants under the age of 18, or age of majority in your state must obtain permission from his/her parent or legal guardian to enter and for the collection of his/her name, address, phone number and age for purposes of administering this Promotion and a consent to the collection, storage and use of personal information for the purposes of this contest and promotion.

2. HOW TO ENTER:

Participants may enter the Sweepstakes between November 13, 2008 12:01 AM EST and February 28, 2009 11:59 PM EST. All entries must be received by February 28, 2009. Limit one (1) entry per person.

There are two (2) ways to enter the Promotion:

Online: Complete the online entry form at http://www.snorta.com. All winning entries must include your name, and e-mail. If selected as a Grand Prize winner, an email will be sent to the given email address with a release and eligibility form that requires:

- Name
- Address
- Daytime phone number
- Nighttime phone number
- Age
- Parent or guardian’s signature (if less than age of majority in your state)

Mail: All mail entries must include the following to be eligible:

- Name
- Address
- E-mail address
- Daytime phone number
- Nighttime phone number
- Age
- Parent or guardian’s signature (if less than age of majority in your state)

Entries should be mailed to:

SNORTA! ONLINE PROMOTION
C/O Youthography
468 Camden Dr.
Suite 272 N
Beverly Hills, California
90210

3. PRIZES:

One (1) Grand Prize is available to be awarded in the Promotion Period:

One (1) trip for two (2) to spend four (4) nights in San Diego, CA

- Round trip economy airfare for two (2) from the major city center airport nearest to the winner residence to and from San Diego, CA from within the continental United States of America
- Accommodations for two (2) for four (4) nights in San Diego, CA
- One (1) hotel room, maximum of two (2) beds
- Three (3) to four (4) star hotel
- Two (2) tickets to the San Diego Zoo
- One (1) donation for $500 to the Zoo of the winners choice
- $1,000 spending money

One (1) Snorta! prize pack including:

- One (1) Snorta! Game

Total Grand Prize ARV $5,000.00 USD

The Grand Prize will be awarded in the name of the winner or their parent/legal guardian.  If the winner is a minor, then he/she must be accompanied by his/her parent or legal guardian.  His/her name, address (including Zip Code) and telephone number must be completed to receive the Grand Prize that will be provided by Mattel, Inc. (to be fulfilled by Youthography). Prizes must be accepted as awarded and may not be transferred, substituted or redeemed for cash except at Sponsor’s sole discretion due to prize unavailability, and then only for a Grand Prize of equal or greater value. Any applicable federal and local taxes (including income tax), where applicable, are the sole responsibility of the winner, as applicable. Travel arrangements must be made 60 days in advance. Travel arrangements have to be made within 6 months of the draw date.  Travel restrictions and black out period may apply.  Winner is responsible for transportation to and from his/her residence and the nearest major U.S. airport gateway, including but not limited to any cost associated therewith.  All meals, incidentals, taxes, insurance, gratuities and other expenses are the sole responsibility of the winner.  One (1) Grand Prize winner per Promotion Period based on Mattel, Inc.’s suggested retail price of $5,000.00 USD.

4. PRIZE FULFILLMENT:

The potential winner for the Grand Prize will be selected from all eligible entries submitted online at http://www.snorta.com or by mail in a random drawing held on or after March 15, 2009 by one (1) of the Promotion Entities. Odds of winning a prize depend on the total number of eligible entries received.  The potential Grand Prize winner will be notified by phone and/or mail and/or e-mail at Sponsor’s sole discretion. If a potential winner cannot be reached within (14) calendar days from the first notification attempt, then prize will be forfeited and an alternate potential winner may be selected. These notification requirements will be strictly enforced. Prizes will be awarded in the name of the Grand Prize winner, except if the winner is under the age of 18, the prize will be awarded in the name of the parent or legal guardian.  Each potential Grand Prize winner will also be required to execute and return an Affidavit of Eligibility and a Liability/Publicity Release.

(“Affidavit/Release”).  The travel companion of each Grand Prize winner must also execute and return a Liability/Publicity Release within the time stipulated by Sponsor.  If a potential Grand Prize winner or his/her travel companion is a minor in his/her jurisdiction of residence, then a parent or legal guardian of such minor must also sign and return the appropriate Affidavit or Release.  The Affidavit/Release must be returned by the date and/or time indicated within such documents. If any such documents are not returned within the specified time period, or if any prize or prize notification is returned as undeliverable, or if any contestant is found to be ineligible, or if any contestant does not comply with the Official Rules, then such contestant may be disqualified at Sponsor’s sole discretion and, in such case, the applicable prize will be forfeited and an alternate potential winner may be selected.

5. GENERAL:

Sponsor is not responsible for late, lost, damaged, misdirected, incomplete, illegible, or destroyed entries. Entries are null and void and will be rejected if not obtained in accordance with these Official Rules through authorized, legitimate channels, or if any part is counterfeited, not original, mutilated or tampered with in any way. All entries submitted become the property of the Sponsors and will not be returned.  Sponsor and its designees may use, publish, and display (not limited to the contestant’s name, address [city and state], biographical information, statements, voice, photograph and other likeness) in whole or in part, in any and all media either now known or not currently known, in perpetuity throughout the universe for all purposes (including but not limited to promotional and marketing purposes, and advertising, publicizing and promoting the Sponsor’s products, and without notification and without compensation of any kind to contestant or any third party. This Promotion is subject to all applicable federal, state and local laws. By participating in the Promotion, participants agree to be bound by these Official Rules and waive any right to claim ambiguity in the Promotion or these Official Rules. Winners and participants also agree to release, discharge, indemnify and hold harmless the Promotion Entities, and the officers, directors, employees, agents, successors and assigns of each, from and against any claims, damages or liability due to any injuries, damages or losses to any person (including death) or property of any kind resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse, use, loss or misdirection of any prize, or participation in any Promotion-related activity or participation in this Promotion, or any other error in the offering or announcement of any prize. The Sponsors reserve the right to substitute any portion of a prize with one of equal or greater value. All decisions of the judges, Sponsor and the Contest Administrator are final in all matters relating to the contest.  Any person attempting to defraud or in any way tamper with the Promotion will be ineligible for prizes and may be prosecuted to the full extent of the law. If it is discovered in the ordinary course of running the Promotion that one person has attempted to enter more than once, that person will be disqualified from the Promotion. The Sponsor also reserves the right to disqualify such participants from further Promotions without further notice.

6. PRIVACY:

By submitting personal information to Mattel, Inc. or their service providers and agents, participants and their parents/legal guardians (where applicable) consent to Mattel, Inc.’s collection, use and disclosure of such personal information for the purposes: (1) of administering and publicizing the Promotion and advertising and promoting Mattel products; (2) set out in these Official Rules; (3) of detecting and protecting Mattel, Inc., its affiliates, and other third parties against error and fraud and other illegal activity; and (4) as otherwise disclosed to you and for which we obtain your consent and as permitted or required by law. To the extent that a participant provides Mattel, Inc. with personal information of another person, such participant represents that he or she has the authority and/or has obtained all necessary consents from such person to enable Mattel, Inc. to collect, use and disclose such personal information for the purposes set forth above.

7. WINNERS LIST/RULES:

For a list of winners or a set of these Official Rules, send a self-addressed stamped envelope to: SNORTA! ONLINE PROMOTION, Youthography Inc., 468 Camden Dr., Suite 272 N, Beverly Hills, California, 90210. Please specify rules or winners list in your request. Residents of VT may omit return postage on Official Rules requests. Official Rules are also available during the Online Entry Period at the Entry Site.

8. SPONSOR:

Mattel, Inc., 333 Continental Boulevard, El Segundo, California, 90245-501.

9. SPONSOR:

Youthography Inc., 468 Camden Dr., Suite 272 N, Beverly Hills, California, 90210.

© 2007 Mattel, Inc. All Rights Reserved